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Cherokee has partnered with G+G to reinvent and revitalize the 40-year-old "original counter-culture" jeanswear brand for today. Built on a foundation of innovative style and fit, G+G will position A. Smile as a brand that reflects the individuality and unique point of view of a new generation - with a fresh take on the irreverent spirit that made the original A. Smile Brand a favorite in its day.
