NexCen Brands engaged G+G to re-invent and re-position The Athlete's Foot brand for long term growth and to increase franchise sales. G+G created a dual retail model to leverage the brands equity in urban markets as well as a broader suburban athletic market - both from an authentic performance perspective. The re-invention and new retail experience is enabling NexCen to break new ground with The Athlete's Foot and expand it's global presence.