"Bombay stands for classic taste with an exotic soul, British Colonial style updated for modern living, world-inspired traditions and treasures that bring romance, authenticity, and texture to our lives."

Hilco Consumer Capital engaged G+G to reposition and package the recently acquired Bombay brand. G+G updated and refreshed the brand image based on a "world goods" platform and positioned it as a licensing opportunity for a wide range of consumer lifestyle products. G+G also created a presentation, video, toolkits, and style guides for potential licensed wholesalers. Bombay products will be brought to market through strategic retail and brand franchisee partners.