In partnership with Pillowtex, the parent company of Cannon, Graj + Gustavsen strategically positioned the century-old Cannon brand to enhance its position within the booming home market. With value-oriented consumers in mind, G+G developed a new brand platform that embraces domestic heritage and the spirit of relaxed simple living. G+G's concept melds early American estate style with a modern loft-like aesthetic that "takes the starch out of tradition."
Hilco Consumer Capital engaged G+G to reposition and package the recently acquired Bombay brand. G+G updated and refreshed the brand image based on a "world goods" platform and positioned it as a licensing opportunity for a wide range of consumer lifestyle products. G+G also created a presentation, video, toolkits, and style guides for potential licensed wholesalers. Bombay products will be brought to market through strategic retail and brand franchisee partners.
