Graj + Gustavsen worked in partnership with Carter's to completely reposition the company and create an integrated vision for all aspects of the brand. G+G's work for Carter's included: developing and testing a new brand identity, creating a new work process to streamline and empower how product is developed, designing the new headquarters guided by the new identity and work process, and developing the new retail stores in a way that sums up the overall mission of the brand, "Celebrating Childhood."
