Founded in Columbia in 1989, Color Siete began as an assembly factory and has since been transformed into a leading retailer of casual clothing with stores throughout Latin America. Graj + Gustavsen has partnered with Color Siete to launch the brand in North America and ultimately in key locations internationally. The new brand platform positions Color Siete as "The Importer of the Modern Latin Lifestyle". G+G's comprehensive work included the new brand identity, communication program, packaging system, product expansion and store design direction. Brimming with Latin American spice and vitality, Color Siete is a fresh addition to the global scene.