When GCO and Stone Mountain Flooring Outlets merged, they were faced with two main challenges: the creation of an image, brand, marketing, and retail concept that would unite and satisfy two groups of franchisees, and the reinvention of the business to align with changing socio-economic attitudes about outlet shopping and product mix. G+G created The Floor Trader concept with a vision to be "America's #1 Flooring Liquidator", merging a smart, organized warehouse environment with hip, world class visual brand positioning.
