Harley-Davidson retained G+G to design a comprehensive segmentation architecture. Based on the new strategy, G+G created a proprietary identity and packaging system that leverages the rich history of the brand and calls attention to the many technological innovations and performance details of the product. The MotorClothes™ brand now has five distinct divisions, including the "Garage Gear" collection, each with differentiated packaging including men's and women's. It is sold exclusively in the over 1500 authorized dealerships worldwide.