Unlocking the value in a great American brand.
Haspel, the soon to be 100 year old menswear brand, formed a partnership with G+G & Neema Worldwide in May, 2008 to revitalize the brand and turn it into a multiple category lifestyle brand. G+G's role in the new venture is to head up the strategic and creative positioning of the brand and to establish a vision and an aesthetic that will allow Haspel to be modern & relevant but still celebrate it's classic heritage as a founder of American Prep style and the inventor of the Seersucker suit.
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