When Jantzen came to Graj + Gustavsen, it was a classic example of a brand that had been great in its time but had lost its focus and market share over the years. G+G's first objective was to create a brand platform so that everyone involved in Jantzen could view and come to understand the potential of the brand and its repositioning. In addition to the overall vision for the brand, the StageSet℠ relected the direction for brand identity, packaging, visual display and product design.

After the brand platform was embraced, G+G proceeded to develop the final brand building tools including the brand identity and packaging, a year round design style guide and a brand book. Jantzen, now well positioned with a distinct and unified vision, has great potential to grow and expand its business and brand equity.