Graj + Gustavsen created an entirely new approach for Levi's to develop licensed products. This licensing platform enables Levi Strauss and Co. to use licensing as a means to enhance brand value and create revenue.
As an icon for over 150 years, Levi's has a tremendous wealth of history, heritage and social relevance. G+G has created an assortment of tools to understand the essence of the Levi's brand and to develop brand-right products that can merchandise together on a selling floor.
In addition to the brand book and style guide, the brand presentation provides an assortment of tools to educate anyone involved in the development and design of product. G+G has created an everlasting and versatile tool to harness all of the potential of the Levi's brand and make the most of opportunities in the marketplace while strengthening the overall position of the Levi's brand.
