The story of Nat Nast began in 1946 when he started making the bowling shirts that would, in time, become sought after by collectors. His daughters came to Graj + Gustavsen to help them build on their father's legacy and a partnership was born. G+G created a unique vision for turning Nat Nast into a premier sportswear company, offering "Luxury Originals" that celebrate authentic moments in time. G+G created all aspects of the Nat Nast company including brand positioning, corporate identity, product direction, marketing and advertising. The Nat Nast product offering includes a full assortment of sportswear featuring limited edition embroidered sport shirts. Nat Nast has become a Hollywood favorite appearing in movies and on TV shows such as Friends, The Sopranos, Ed and was the focus of the "Chet's Shirt" episode of Curb Your Enthusiasm.