NEW YORK - Graj + Gustavsen (G+G, www.ggny.com) an integrated branding firm known for building consumer brands, today announced that it has been retained by Food Network (www.foodnetwork.com) to create a flagship retail concept that enhances and supports Food Network's position as the leader in food related lifestyle programming.
"Food Network is the go-to source for cooking and food expertise for today's consumer," said Eric Gustavsen, Founding Partner of G+G. "As one of the most recognized brands in the culinary world, the Food Network inspires and educates cooking novices and professionals alike to explore and engage with the world of food. We are thrilled to be working with them to translate the strength and spirit of the brand into a world class consumer experience."
Graj + Gustavsen Inc. is a New York based strategic and creative branding firm. For over 20 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and Brands.
Food Network is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring and empowering through its talent and expertise. Food Network is distributed to more than 99 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine has tripled its rate base and delivers a circulation of 1.25 million. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates HGTV, DIY Network, Great American Country and Cooking Channel, is the manager and general partner.