NEW YORK - (BUSINESS WIRE) - Graj + Gustavsen (G+G, www.ggny.com) an integrated branding firm known for building consumer brands, today announced that it was retained by the Sherwin-Williams Paint Stores Group (Sherwin-Williams, www.sherwin-williams.com) to develop the branding and in-store experience for an exclusive paint program with HGTV (HGTV, www.hgtv.com) called HGTV Home by Sherwin-Williams which will be available in stores by June 2011.
"Sherwin-Williams and HGTV are two of the most well known and trusted names in the world of home decorating," said Eric Gustavsen, Founding Partner of G+G. "Combining the painting expertise of Sherwin-Williams with the home decorating know-how of HGTV, the new collection will provide consumers with an inspired approach to transforming their homes with color. We are thrilled to be working with Sherwin-Williams to create a unique and differentiated decorating experience."
G+G worked closely with internal teams at Sherwin-Williams and HGTV to create the identity and positioning for the program, as well as the in-store fixture and display system and collateral materials designed to guide and inspire consumers. The new brand includes eight unique color collections each featuring twenty coordinating colors and design guidance to help homeowners effortlessly create beautiful transitions from room to, as well as an array of smart tools designed to help consumers enjoy the perfect painting experience.
Ellen Moreau, Vice-President of Marketing Communications, Sherwin-Williams Paint Stores Group stated, "We are excited be to working with the team at Graj + Gustavsen to bring this initiative to life. Their creative vision, HGTV HOME branding expertise and deep insight into market trends have helped us translate a complex idea into a clear solution for our brand and for our customers."
About Graj + Gustavsen
Graj + Gustavsen is a New York based strategic and creative branding firm. For over 20 years, G+G has partnered with brand owners, investors and operators to successfully maximize broaden value by creating, extending and rejuvenating businesses and brands. For more information, please visit wwww.ggny.com