Seeing the potential for a strong licensing opportunity, Graj + Gustavsen partnered with Radio Flyer to develop a brand platform that would establish the 1917 brand as a classic that could extend into additional product categories. Representing adventure and fun, beautiful design, and traditional quality, G+G's "Backyard Explorer" concept continues the rich Radio Flyer heritage with rough-and-tumble clothing for toddlers. Licensee Weeplay Kids is currently manufacturing layette, playwear, outerwear, and swimsuits for toddlers and children up to age seven for Radio Flyer.