Creation of a brand extension.
Rafaella Elements was created as an exclusive brand opportunity, leveraging the platform and strategy of the core Rafaella brand. Rafaella Elements is positioned as a brand for an on-the-go lifestyle.
Rafaella Elements was created as an exclusive brand opportunity, leveraging the platform and strategy of the core Rafaella brand. Rafaella Elements is positioned as a brand for an on-the-go lifestyle.