Brand Extension

Graj + Gustavsen, in partnership with XP Apparel, is working with the USA Olympic Committee to create a national chain of USA Olympic Shops. The shops will carry a wide array of authentic, US Olympic related merchandise, including items used by Olympic Athletes. The USA Olympic Shops will be the retail face of the USA Olympics, "worthy of the spirit and ideals of the games." G+G's involvement is helping to create a powerful retail experience that offers great merchandise, entertains and inspires the customer, and builds the USA Olympic Brand. The shops are scheduled to be launched in 2006.