PRESS
MAVERICKS & LEGENDS SERIES: Simon Graj, The Co-founder Of Graj & Gustavsen
MR shares profiles of industry execs whose vision, creativity, and courage continue to inspire us.
New York, N.Y. — Today’s thought leader is Graj & Gustavsen co-founder Simon Graj, whose brand transformation agency has guided numerous brands – both established and up-and-coming such as the new footwear line Pinnz – through a changing and challenging marketplace.
For several decades, Simon Graj, his brother Ray, their business partner Eric Gustavsen, (more recently joined by Simon’s son Ashley), have created successful marketing campaigns for some of the world’s top brands.
Levi’s, Brooks Brothers, Supima, Timberland, Kohls, Ross Stores, Capezio, Harley Davidson, to name just a few. How ironic, therefore, that Graj now maintains that mega-brands are no longer in charge, that being dressed head to toe by a name designer no longer reflects the current zeitgeist.
“We’re moving into an era of unique, limited edition product,” he explains. “Products that are less affected by advertising and marketing. It seems the more commercial something is, the less desirable, which is why microbreweries are challenging Budweiser, and Harry’s is outselling Gillette.
“What’s more, artificial intelligence tracks us every step of the way so we get fed more information than we can ingest. AI has created an enormous feeding machine that knows everything we consume, every move we make. We think we’re free to make our own choices but we’re tracked so that our choices are dictated by data. And this paradox continues to divide us.
“I believe advertising will adjust and will ultimately become more savvy. We’ll see more life-enhancing product, more companies creating special limited editions, more collaborations that don’t exploit the brand, that offer credibility beyond trafficking in consumption.
Graj insists that today’s brands need a purpose, or at least genuine core values. “Be it sustainability, diversity, social justice, a brand today must stand for something. And not just for marketing purposes: authenticity matters; brands must truly care about saving the planet or improving the world. Not that the cause need be so lofty: it can be as simple as making the best possible product, or solving a problem like Untuckit and Smartwool have done. But brands have to stand for something; they can’t be just another designer or denim collection. People have more important things to worry about than which designer labels are cool and what to wear with what.”
As for growth opportunities in apparel, Graj sees further potential in performance, outdoors and workwear. “Branding in the future will mean fewer SKUs and more ideas,” he concludes. “More relevance, more transparency and more integrity. In addition to running a business with far less waste, retailing should provide a dynamically different experience, guiding customers to find clothing that makes an individual statement, that reflects their personal DNA. It should fulfill our eternal quest for identity, reflecting who we are and how we want to present ourselves to the world.”
PRESS
MANNA COOKING is the Coolest New App for Home Cooks with Recipes for Every Diet
Wondering what to make for dinner? With Manna Cooking, it’s a breeze – you can find an array of amazing recipes for every dietary need or preferences and a whole community of foodies.
New York, N.Y. — We’ve all been there: You pick out the perfect recipe for dinner, scan the ingredients list and realize that in order to make the meal fit your dietary preferences or needs, you’ve got to customize the entire thing. Whether you’re swapping out prepackaged ingredients for cleaner alternatives, adding in low-carb alternatives or cutting back on salt or sugar, adjusting and adapting recipes – and then remembering what, exactly, you customized – is a process that most traditional cookbooks don’t exactly lend themselves to.
But there’s a super convenient, ultra-innovative new solution, and it’s the Manna Cooking app. Launched in April 2019, this new app lets you find recipe inspiration, customize recipes any way you’d like and so much more. And it can all be tailored to your personal preferences.
With a focus on those with special dietary needs, from lifestyle- and health-specific nutritional needs to diets of all different kinds, Manna Cooking is designed to make finding recipes that work for you easy. And with this app, you’ll get plenty of inspiration and be able to completely customize your cooking anywhere, any time.
Manna Cooking offers ideas and recipes for every dietary preference
Born out of both dietary needs and health concerns, Manna Cooking really is unlike any other recipe app you’ll find in your smartphone’s app store. It’s created for customization – meaning it’s made to handle all of the unique dietary needs and preferences users might have.
CEO and co-founder Josh Abady came up with the idea for Manna Cooking after he was diagnosed with health issues that limited his food choices. Josh realized that there was no existing recipe or cooking app that allowed users to totally customize their own cooking process to suit their wants or needs.
Sure, there were apps to generate recipes based on ingredients, or apps that could store recipes of users’ own inventions. But there was nothing available for cooks who wanted to customize existing recipes, make tweaks for their needs and personal diets, or even simply edit and share recipes.
So, along with CMO and fellow co-founder Rachel Abady, Josh decided to create an app that could fill this void. The two teamed up with co-founder Guy Greenstein, and the trio developed Manna Cooking into a platform that allows users to import recipes, personalize them and share them in multiple ways.
Think of this app as Tinder for recipes that cater to different dietary needs. Seriously – you can swipe right on your faves and swipe up to save deliciously inspirational recipes to your personal cookbook. And if you don’t like a recipe (or it doesn’t suit your dietary preferences), just swipe left.
Then, when you find a recipe you like, you can use Manna Cooking to make changes that suit your needs (and even your tastes!). Love a pasta recipe, but can’t have gluten? You can edit the recipe and swap out gluten-filled ingredients for gluten-free alternatives – and you can save your changes as your very own recipe. Need to adjust a recipe to suit your health needs or allergies? You can customize the recipe and save your version, then share with others who have the same dietary needs.
Forget scratching out notes on pieces of paper or in your physical cookbooks. With this intelligent app, you can do it all right on your phone. Whether you’re on a low-sodium diet for your heart health, trying keto or Paleo and cutting out carbs, keeping kosher or need to give up dairy, you can customize and curate endless in Manna Cooking.
From home cooks to dietitians to professional chefs, Manna Cooking has it all
This impressive app offers more than recipes alone, though. It’s like a whole community of foodies, home cooks and professional chefs right in your hand. Manna Cooking has partnered with a number of experts, all of whom are lending their expertise – and incredible recipes. You’ll find a wealth of inspiration, and you can make recipes created by some of the best-known chefs (and, of course, customize them to your liking).
For the app’s launch, Manna Cooking has partnered with celebrity chef, restaurateur and cookbook author David Burke to offer exclusive access to restaurant-quality recipes. You can cook awe-inspiring dishes designed by Chef Burke as a user of the app, and you’ll also get the rare opportunity to dig into stories and techniques too. And with a whole host of top chefs, recipe creators and cooking personalities joining Manna Cooking, you can explore ideas, inspiration and recipes that fit every possibility.
Plus, you’ll love the community built right into the app. You’ll interact with chefs, recipe developers, creators and home cooks from everywhere. And it’s all about the community – it’s like an even-better-than-Insta platform that includes gorgeous food photos, recipes so you can recreate those dishes and total customization to create (and keep!) the meals you make.
Manna Cooking makes it incredibly easy to eat clean
The customization offered by Manna Cooking is what makes it such a standout app for Clean Eating readers. No matter what diet you’re following or what your health needs might be, you can take your favorite recipes, tweak them and save your adjustments for the future to have go-to recipes that work just for you right in your phone. From dietary restrictions to nutritional needs, Manna Cooking is tailored to work for you.
And with even more to come in the future, like an integration with Fig, you’ll be able to do even more. Manna Cooking will ultimately allow you to input your dietary preferences and see flags for any ingredients that may cause you issues. What could make cooking for your health better than being able to pinpoint swaps and adjustments to recipes? And that’s before you start cooking!
Ready to start cooking? Currently, Manna Cooking is available on iOS devices.
And if you’re wondering what kinds of recipes you’ll find in the app, we’re sharing an exclusive sneak peek. Manna Cooking shared recipes with us, all created by Stephanie Wright, recipe curator and engagement editor for the app. Stephanie is an Ayurvedic chef, culinary educator, yoga teacher and body work healer who specializes in nutrient-dense, locally-sourced, seasonal cooking – try her Vegan Golden Milk to start!
PRESS
CAPEZIO Taps Graj + Gustavsen as Exclusive Global Licensing Agency
Graj + Gustavsen is reimagining and re-positioning CAPEZIO for a new generation of consumers.
New York, N.Y. — Graj + Gustavsen is reimagining and re-positioning CAPEZIO for a new generation of consumers and is pursuing brand-right and market-right pathways to extend the 130-year-old dance brand into new products, experiences, and audiences in line with market and consumer trends of fitness, self-expression and demand for authenticity.
The new positioning was created to inspire and empower everyone to dance, perform, and express themselves — beyond the stage into a world of dance infused and inspired products, experiences and inspiration for everyone who loves to move.
PRESS
FRENCH TOAST Launches #B2STogether Campaign
Preeminent school uniform supplier celebrates return to school via social sweepstakes with prizes for students, parents, and teachers.
New York, N.Y. — French Toast, a schoolwear brand dedicated to the students, educators and communities it serves, has announced the launch of its #B2STogether campaign. Helping students start school in style and comfort for over thirty-five years, the brand is celebrating what makes going back to the classroom this year so special with school events and sweepstakes. The #B2STogether social sweepstakes invites families, teachers and school administrators to share why going back to school this year means more than ever before. Winners will be rewarded with frenchtoast.com gift cards and other prizes including a Jetson hoverboard and scooter and clothing from adidas and Carharrt Kids.
APPAREL
Global Brands Group, CAPEZIO Enter Global Licensing Agreement
Graj + Gustavsen executed the deal on behalf of Capezio.
New York, N.Y. — Graj + Gustavsen has executed a worldwide licensing agreement between Global Brands Group and Capezio. The agreement sees Capezio expand its offerings into lifestyle categories, including men’s, women’s and kids’ apparel, footwear and accessories, creating dance-infused and inspired products and experiences.
Divided by experiences – nourish, awaken, unwind and rejuvenate – the new brand includes a curated collection of home-based products such as bath towels and bath rugs, throws, pillows, duvet covers, weighted blankets and robes.
“We looked for a partner that shared our vision for Capezio to extend the 130-year-old dance brand into a full lifestyle brand,” says Scott Todd, senior vice president, licensing and strategic partnerships, Graj + Gustavsen. “Global Brands checked all of the boxes and, through this partnership, we’ll be able to tap Global Brands’ innovative design and global distribution capabilities, vision and deep retail relationships to maximize the full potential of Capezio’s history and legacy.”
Global Brands will design, produce and distribute under the Capezio brand name a dynamic range of lifestyle products designed to fuel, inspire and empower all those who love dance.
“At Capezio, we take great pride in designing products with style and purpose, while never compromising quality, to meet the needs of our global consumer,” says Anthony Giacoio, executive vice president, Capezio. “Global Brands shares these values and delivers on our highest standards. We are very excited about the growth opportunities this partnership presents for Capezio.”
The dance brand will extend into women’s, men’s and kids’ sportswear; athleisure and activewear; athletic sneakers, fashion flats, casual shoes, dress shoes, slippers, slides, flip-flops and boots; handbags and backpacks; small leather goods; headwear; and cold-weather accessories. The first season to launch under Global Brands’ direction will be available this fall.
“The dance community has trusted Capezio since 1887 and the brand is now flexing that heritage to inspire even more people to embrace an active lifestyle and get moving at home, in the gym or on the street,” says Ron Ventricelli, president, North America, Global Brands Group. “We’re proud to leverage our expertise and design and operational resources to help Capezio extend its brand beyond the stage and reach new customer audiences who are connected to the power of dance, movement and self-expression.”
G+G Licensing is Capezio’s exclusive brand management and brand extension agency.
ARTICLE
WWD magazine: TALBOTS Quietly Launches Haven Well Within
The new concept is designed to have a spa-like sensibility with wellness being a key component.
NEW YORK, New York WWD Magazine — By Rosemary Feitelberg on December 3, 2020
Who launches a brand in the middle of a pandemic?
Talbots chief executive officer Lizanne Kindler asked that very question at the start of an interview Wednesday about the retailer’s new Haven Well Within business. The truth is the concept for this embrace-your-inner-homebody business was first hatched through last year. Recognizing how women were becoming increasingly focused on comfort, wellness and finding moments to take care of themselves, she said she saw an opportunity to meet those needs. After tapping Graj + Gustavsen to help build out the concept, the lean team had gotten to a good place by the beginning of 2020.
The Haven Well Within site offers shoppers the option of browsing by experience — Awaken, Unwind, Rejuvenate and Nourish. Other experiences like “At Home,” which will encapsulate bedding, towels and the like, and “Studio at Home,” active-related accoutrements for yoga and other pursuits, are expected to be added in the future.
Talbots is designing and creating a good deal of the products such as sleepwear, loungewear and intimate apparel. But Haven Well Within sells a selection of beauty brands including Sunday Riley, Vertly, REN, Marvin and RMS Beauty. The curation also features home decor items from Etu Home.
There is a range of influencers and authorities who are offering up their favorite routines, rituals and tips. ThisThatBeauty’s Felicia Walker, nutritionist Mascha Davis, author and wellness educator Lauren Roxburgh and sleep expert Nerina Ramlakhan are currently spotlighted.
APPAREL
Big In Japan: Levi’s Denizen Finds Success
DENIZEN HAS RESONATED WITH YOUNG JAPANESE CONSUMERS. LEVI’S
BY LIZ WARREN
While heritage and quality are intrinsically linked to denim in Japan, the latter is becoming increasingly important to young consumers.
Nearly one year ago, Levi’s debuted its value denim line, Denizen, in Japan—and soon after, a global pandemic hit. But despite the resulting economic crisis and widespread uncertainty, the jeans maker is reporting an overwhelmingly positive response to its value line, and is gearing up for an even bigger 2021.
“We are finding that despite the uncertainties, people still want freshness and excitement in the outfits they are purchasing,” said Pascal Senkoff, managing director North Asia at Levi Strauss & Co. The line’s $50 price point, he noted, is the sweet spot for a younger Japanese consumer who values both quality and affordability—and who is familiar with seeing high-quality Japanese denim priced upward of $300.
APPAREL
Talbots targets home comforts with new brand launch
Haven Well Within collection includes bedding, bath along and some housewares products
Hingham, Mass. — Talbots, best known for women’s clothing and accessories, is venturing into the home space with the launch of Haven Well Within. In a letter to Talbots shoppers, CEO Lizanne Kindler wrote: “There has never been a better time for us to launch this brand. Today, more than ever, we believe in the importance of enhancing our lives by taking time for ourselves and thoroughly enjoying every moment of life at home.”
Divided by experiences – nourish, awaken, unwind and rejuvenate – the new brand includes a curated collection of home-based products such as bath towels and bath rugs, throws, pillows, duvet covers, weighted blankets and robes.
On the housewares side, the offerings include kitchen canisters, carafes and pitchers, cookbooks, a charcuterie board and water bottles and mugs. Clothing and personal care products round out the mix.
Along with the products, Haven Well Within has gathered a panel of experts in the areas of sleep, beauty and skincare, diet and wellness and the mind/body connection, each of which is aligned with one of the experiences.
Website: Haven Well Within
ARTICLE
MR magazine: Graj & Gustavsen Founder Simon Graj Shares His Crystal Ball
“Rather than dictate, the store should guide customers so they can discover themselves.”
NEW YORK, New York MR Magazine — “Connecting the intrinsic DNA of a brand to the market opportunities of the future” is how Simon Graj describes the mission of Graj & Gustavsen, the company he founded more than 30 years ago. “We’re known for taking legacy brands (Brooks Brothers, Harley Davidson, Hurley, Timberland, Kohls’ private labels) and positioning them for the future. I feel grateful that we’re involved in so many exciting projects at a time that offers more opportunity than ever.”
Graj speaks about the unprecedented pace of change in our industry, accelerated of course by the pandemic. His bottom line on what retailers and brands need to do: create trust in an era of mistrust. “The mistrust these days is rampant: of the government, of big corporations. A market that was all about conspicuous consumption is no longer that. People are realizing that they don’t need as much stuff. We want product that’s life-enhancing rather than status-enhancing.”
The other big change, maintains Graj, is smaller local brands challenging the corporate giants: microbreweries outselling Budweiser; Harry’s outselling Gillette. And herein lies the opportunity: creative companies with vision and risk-tolerance can easily rise to the top. Of course, it helps if the brand has a mission beyond simply selling stuff. And it helps if there’s some authenticity to the mission.
Which is where G&G branding comes in. Recent projects include creating mission statements, marketing, advertising, partnerships, and licensing for a diverse group of brands.
AUTOMOTIVE
Imperium Motor Company Readies New Experience Center
The new Imperium Electric Vehicle Northern California Experience Center will be located in Vacaville, California.
SURREY, British Columbia and Vacaville, CA, — DSG Global, Inc. (OTC: DSGT), a leading golf technology, and Imperium Motor Company®, an Electric Vehicle (EV) distribution company, announced the location of the New Experience Center. The new Imperium Electric Vehicle Northern California Experience Center will be located in Vacaville, California. The company is currently completing signage and minor remodeling of the facility for the Grand Opening in March. The new facility will be located at 148 Peabody Road, Vacaville, California.
Vacaville is situated right in the middle of two of the largest Electric Vehicle markets in California, the San Francisco Bay Area and Greater Sacramento with a combined population of over 10 million people. California is historically the top EV sales volume state with 50% of sales within the United States. Our new location is right off of Highway 80, the main artery between the Silicon Valley and the Sacramento area. The building sits on a five acre parcel in one of the best economic areas in the nation. Imperium Motor Company expects to be open for business in their new location in March 2020 and to have its various models of new Electric Cars, Trucks, Vans, UTVs, ATVs and Scooters arriving soon from the manufacturer. The new building will not only display our new selection of Electric Vehicles but will also host the center for Dealer training and Parts and Service support.
APPAREL
CAPEZIO Taps Graj + Gustavsen as Exclusive Global Licensing Agency
G+G LICENSING announces that is has been engaged by CAPEZIO for brand positioning and category extension initiatives as its exclusive licensing agency.
NEW YORK, New York — Graj + Gustavsen is reimagining and re-positioning CAPEZIO for a new generation of consumers and is pursuing brand-right and market-right pathways to extend the 130-year-old dance brand into new products, experiences, and audiences in line with market and consumer trends of fitness, self-expression and demand for authenticity.
The new positioning was created to inspire and empower everyone to dance, perform, and express themselves — beyond the stage into a world of dance infused and inspired products, experiences and inspiration for everyone who loves to move.
“CAPEZIO’s legacy as a dance brand is incredibly inspiring as we think about market trends of fitness, movement, creativity, and changing needs for dressing for everyday functionality, comfort, and style.” says Scott Todd.
“We’re thrilled to be working with G+G to update our positioning and extend our brand into new categories and audiences.” says CAPEZIO EVP/Board of Directors Anthony Giacoio.
The new CAPEZIO positioning will be introduced to the market in the fall of 2020.
For information regarding CAPEZIO licensing opportunities contact Scott Todd at Scott@ggny.com
APPAREL
Banana Republic Donates Over $20 Million Of New Clothing To Americans In Need.
In Partnership with Nonprofit Delivering Good, Disadvantaged Americans Will Receive Banana Republic Clothing to Empower Their Future.
SAN FRANCISCO, California — As a brand that believes in freedom, equality and a life with no boundaries for all – not just some, Banana Republic aims to continue empowering people through clothing.
In response to the current crisis in America, Banana Republic Will Work for a Better Republic by donating more than $20 million of new clothing to those in need, including millions of unemployed Americans who need support getting back to work and getting back on their feet.
In partnership with Delivering Good – a nonprofit organization that unites retailers, manufacturers, foundations and individuals to support Americans affected by poverty and tragedy – Banana Republic will donate clothing to a variety of partner organizations in states that have been most impacted, including Hour Working Women Program in New York, Central City Neighborhood Partners in Los Angeles, Family Focus Englewood in Chicago, among others. This donation will help people as they build a brighter future.
AUTOMOTIVE
G+G partners with DSGi to launch Electric Vehicle Company.
Simpler, more reliable, environmentally responsible and commercially affordable technology solutions.
SURREY, British Columbia — DSG Global, Inc. (OTC: DSGT) entered into an Advisory Service Agreement with New York based Graj + Gustavsen, Inc.
Under this five-year Agreement, G+G will provide DSG with strategic brand and business positioning, strategic marketing, concept development and ongoing strategic consulting services related to the growth and development of DSG’s golf technology, the expansion of its TAG technology into new verticals and the launch of Imperium Motor Company’s affordable electric vehicles into multiple channels. As part of the evolution of DSG Global, Inc., DSG Global will commence doing business as DSG/Imperium, or DSGi.
“We are now able to offer a scalable and fully integrated fleet management solution that can be fully customized to meet the needs of customers ranging from small businesses to large enterprises. We are in the process of completing the necessary licensing requirements, getting our San Francisco Bay Area EV Experience Center ready for viewing, and engaging third-party distributors,” said Rick Curtis, President of Imperium Motor Company.
Simon Graj. CEO of G+G, summarized the vision he shares with DSG as follows: “We consider DSG an innovation company with a shared purpose of designing and delivering simpler, more reliable, environmentally responsible and commercially affordable technology solutions. We are thrilled to be working with Bob and DSG to pursue these objectives.”
CONSUMER PACKAGED GOODS
Kimberly Clark Launches La Vie Natural Feminine Care.
The first organic cotton top sheet pad and liner made from carefully sourced materials.
IRVING, Texas — Kimberly Clark Launches La Vie feminine products made from carefully sourced materials.
“Not only are our feminine products made from carefully sourced materials, but we’re also proud to say La Vie™ is the only organic cotton top sheet pad and liner made with a breathable Air Fit™ Cushion – giving you a close to-body-fit.”
Say hello to fast absorption and dryness, and goodbye to compromising your period protection. All La Vie products are made with an organically grown cotton top sheet and without chlorine*, fragrances and artificial dyes. Now that’s a reason to celebrate!”
*elemental chlorine
APP DEVELOPMENT
G+G Partners to Launch Manna Recipe App, Wefunder Campaign Begins.
The ultimate recipe app and cooking platform where utility meets community.
NEW YORK, New York — Inspired by the painstaking process of finding, understanding and using a recipe from the internet, Guy Greenstein thought there must be a better way to do this.
Guy’s mom is a Vegan, Kosher chef. He saw her working in her home kitchen with notebooks and post-it notes filled with recipes that had been modified. He figured there must be a better way. So, Guy called his best friend Josh, who called his sister, Rachel, who called David. Eventually, they all shook hands over a bowl of ramen and Manna was born. The family and friends team came together, like Sunday dinners at home.
• Food apps are divided between content and utility. We bridge that gap and empower the user.
• Manna is driven by young ambitious founders, with the leadership of a CEO with 40 years experience.
• Manna is built using top of the line tools. Most competitors solutions are built on legacy technology.
• Manna has a diversity of revenue streams. Unlike many tech companies, profitability comes first.
• Our brand is built by Graj and Gustavsen, which has 30 years of experience working with top brands.
APPAREL + LIFESTYLE
Hurley Engages G+G for Strategic Brand Initiatives
The epicenter of all things Surf, Skate, Snow, Art, Music & Culture.
NEW YORK, New York — Bluestar Alliance, LLC (BSA) has gone forward to rebuild Hurley’s core infrastructure and has poised the brand for exceptional growth. Focusing on what Hurley represents, the new plan encompasses much of the original Hurley vision: to be the epicenter of all things Surf, Skate, Snow, Art, Music & Culture.
Earlier this year Hurley announced a restructuring of its corporate workforce to align its organization with the company’s go-forward strategy. According to CEO, Joseph Gabbay, “As part of this restructuring, 56 jobs were unfortunately eliminated. This was a very difficult decision that had to be made in order to implement a sustainable plan for long-term growth. We could not continue to replicate the prior model, but that does not mean we don’t respect the brand, it’s culture or the people that have helped build it. No one wants to have to make these difficult decisions, but they were necessary if Hurley was to go forward.“
SNACKS + CANDY
7-Eleven’s Sips & Snacks Program Hinges on Healthy.
New portfolio of snack brands to be introduced this year.
IRVING, Texas — Introducing a new portfolio of snack brands to compete with established offerings is one way to be a category disruptor.
After a meticulous vetting process, 7-Eleven Inc. ushered in small, independent beverage and snack brands to the retail sets at 125 stores in the Los Angeles market—all part of its “Sips & Snacks That Love You Back” retail campaign. Prior to that spring, brands had a chance to impress 7-Eleven brass for eventual in-store placement during a two-day “Next Up” event, held in Irving, Texas.
In late October 2019, the chain launched the second round of the program, with the aim of adding smaller healthy-snack brands to store sets, due for arrival in 7-Eleven Los Angeles-based stores in 2020. For this second campaign, the program could expand beyond 125 units, the company said. While the initial program was confined to the Los Angeles metro area, the chain selected stores in 10 city demographic “neighborhoods,” which allowed the snack brands to garner trial diversely and holistically to measure performance across multiple demographic groups.
DIGITAL + INTERACTIVE
Food Network Kitchen App: Live Interactive Cooking
Live interactive cooking classes with Guy Fieri, Martha Stewart and others.
NEW YORK, New York — Introducing a new portfolio of snack brands to compete with established offerings is one way to be a category disruptor.
Discovery has announced it’s launching Food Network Kitchen, a subscription service app that will offer subscribers live, interactive cooking classes, as well as on-demand cooking classes, home food delivery, and thousands of recipes and videos. A purchase of Food Network Kitchen will also burnish the newly launched initiative Turn Up: Fight Hunger – a campaign in partnership with No Kid Hungry that aims to provide 1 billion meals to kids in the U.S.; one purchase of an annual subscription will provide up to 100 meals to kids living with hunger.
“As one of the largest media companies in the U.S., Discovery is privileged to be able to purposely give back to our communities and enact social change. Turn Up: Fight Hunger is a fantastic opportunity for us to use that power to help those in need across the country,” said David Zaslav, president and CEO of Discovery, Inc., in a press release. “Hunger is a pervasive issue in our country, one that is largely hidden in plain sight, but it is a problem that can be solved.”
Easy Spirit Reenergizes Brand Identity with New Mission and ‘Move For’ Advertising Campaign for Spring
One of HSN’s highest-profile and most inventive on-air celebrities, Joy Mangano, is leaving HSN.
Gemstone Spring: Sacred Living Spring Water.
How Easy Spirit is Hitting Refresh to Target Younger Consumers
Why a 35-year-old shoe brand is rebooting for the athleisure generation
Easy Spirit Engages Graj + Gustavsen for Brand Strategy and Positioning
Graj + Gustavsen Appointed by IRONMAN
EcoTek360, Inc. Announces New Co-Chairman
K.I.D.S./Fashion Delivers Has Changed Its Name to Delivering Good
Supima Creates ‘Everyday Reimagined’ Ad Campaign
Answering the Question: Retail Reality, What Now?
Graj + Gustavsen Helps Renovate This Old House.
Zanella Launches First E-Commerce Site
You’ll Never Guess Where This Cool, Trend-Driven, Affordable Line Is Sold
Kohl’s Introduces Its Own Millennial-Focused Answer to Fast Fashion
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